
Website: http://unitinteractive.com/
Andy's Blog: http://www.andyrutledge.com/
Interview with Andy Rutledge

Likely everything you consider to be white labeling is not. It’s an easy mistake to make, but it’s not a good mistake to make. I’m going to clear up the difference between white labeling and what I call black labeling here. But first, here’s the cliché story of how black labeling misconstrued as white labeling came to be…
A recent discussion I had with the CEO of a well known agency threw into sharp relief the difference between those who can perceive something better than they currently have and those who could never fathom anything beyond their miserable situation…
…today I have what must surely seem like a self-serving request. If you’ve experienced any benefit from putting into practice the sorts of ideals and practices I describe in my articles I would sincerely appreciate hearing from you with whatever details you care to share…