Andy Rutledge from http://unitinteractive.com/

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Andy Rutledge is a designer and an artist in Texas. He is most known for his redux posts that is redesigning well-known websites the way they 'should' be. Google, eBay, Amazon, The Wall Street Journal and others are all have been the subjects to Andy's sharp eye. Andy also writes interesting articles and valuable critiques of web design, web standards and CSS development on his personal website - Design View. In addition to that, Andy is working as a principal and chief design strategist for Unit Interactive, LLC. When he is not designing or hanging with the family, he is usually either putting in a few miles on the bike, banging on the piano, or playing with his bonsai collection.

Website: http://unitinteractive.com/
Andy's  Blog: http://www.andyrutledge.com/

Interview with Andy Rutledge

Recent News from Andy Rutledge

  • Dog and Pony Show Design

    Excuse me for harshing anyone’s mellow, but at no point does design professionalism allow for planned compromise or for entertainment and distraction as substitutes for effectively addressing a client’s unique design challenges. Therefore, any discussion of how many design comps work best to lubricate the approvals process is nothing less than mindless irrelevancy. These considerations are simply a response to situations where the agency or the designer has failed to gain the client’s trust. The thing is, failure is not mitigated by a dog and pony show…

  • Unify Private Beta

    My friends and I at Unit Interactive have cooked up a sweet little app that should cure a lot of headaches that web designers and website owners currently endure. It’s called Unify, and we’ve just opened up registration for a private beta that will begin very soon…

  • Of Brands and Commodities

    For web professionals, brand stewardship in action starts at the front door. When someone knocks, you’d better find out if they meet your brand’s standards before you let them in the door. If they don’t, politely send them packing. The alternative is to take up with clients or projects that are not consistent with your brand, thereby negating, damaging, or destroying it. By my estimation, too many web agencies are too comfortable with this practice. Are you sure you want to be one of them? Perhaps you are, but either way you should understand precisely what it is you’re doing…

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